Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Teenage magazine's role as a health educator: A content analysis of Cosmopolitan's health message
Swedish School of Sport and Health Sciences, GIH, Department of Sport and Health Sciences.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Aim

The aim of this study was to examine a women's magazine Cosmopolitan and to study what kind of message the magazine gives about health.

The following questions were posed:

1. What kind of topics does Cosmopolitan discuss in health related articles?

2. How does Cosmopolitan motivate the readers in health related articles?

3. What kind of pictures are presented in health related articles?

Method

A quantitative content analysis was used as the study method and it intends to analyze meanings in the content as well as describes and interprets the material by using statistics and numbers. The analysis was executed with the help of coding categories. The material used for the analysis was 26 health related articles and the articles were found in 11 Cosmopolitan issues published in 2010. Cosmopolitan was chosen because it is a well known magazine in the whole world and it also has lots of young readers.

Results

The results showed that the most common topics in the articles were physical activity and nutrition. Most of the articles (14) aimed to promote healthy lifestyle, but almost as many articles (12) were promoting appearance or both healthy lifestyle and appearance. Most of the articles (14) gave general information. The most common pictures in the articles were whole body pictures (13) or upper body pictures (9). The most used motive in the articles was: get  healthier/general wellbeing (16). Other motives used in the articles were: get better body (6); get better endurance/strength (3); get better mental health (1).

Conclusions

Cosmopolitan magazine lacked a comprehensive perspective to health. Positive health outcomes were presented, but also appearance had a central role in the magazine. Bigger variation of motives presented could give a more interesting aspect to the magazine content and also give better and more comprehensive education about health. It is important that youngsters understand the media's impact and can critically interpret the content of magazines.

Place, publisher, year, edition, pages
2014.
Series
Examensarbete, 2013:116
National Category
Health Sciences
Identifiers
URN: urn:nbn:se:gih:diva-3221OAI: oai:DiVA.org:gih-3221DiVA: diva2:692944
Educational program
Physical Education Teaching
Supervisors
Examiners
Available from: 2014-02-04 Created: 2014-02-03 Last updated: 2014-02-04Bibliographically approved

Open Access in DiVA

fulltext(299 kB)535 downloads
File information
File name FULLTEXT01.pdfFile size 299 kBChecksum SHA-512
6a5d5b76314e712d6ecbc29c6a5ef9950baed63204b633cce4b7ba54780896847238d8b03db00a1ee8a0763aa58d7f1000cd63d74d03369de06dd2b6cdcb630c
Type fulltextMimetype application/pdf

By organisation
Department of Sport and Health Sciences
Health Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 535 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 192 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf