Aesthetic learning processes are being notified in current Swedish pedagogical research. The philosophical term aesthetics is used in multiple modes, some of them borrowing an agenda from the studies of fine art, some more with inspiration from cultural studies and popular culture. In this emerging field both ethnography and every-day-aesthetics are in focus. Despite new ways of doing ethnography the results still tend to look (!) like traditional ethnography. Field-notes saturated with sensuous and stinking data; e.g. moist socks, sweaty t-shirts and car fumes, still tend to depend upon written texts and photography as scientific proof. Moreover ethnography is still judged against a positivistic framework drawing from natural science. Is a change required? And in that case, can the future of visual anthropology challenge this hegemonic scientific paradigm?