Sport is a very popular activity for young people in Sweden. Without the many leaders it would be impossible to run an organization of this size. To support sporting activities for children and young people, the Swedish Parliament decided to invest SEK 2 billion over a four-year period and one of its goals was to recruit and retain young leaders. The aim of the study is to examine this investment made in young leaders. The data consists of development plans and project descriptions and the method used is qualitative text analysis. The study has a cultural-sociological perspective based on Bourdieu’s theories and concepts. The analysis shows that investments have consisted mainly of training programmes, in which the belief in the sports movement as an educational environment has functioned as the underlying value structure. The supportive environments are a priority, but are viewed primarily as the responsibility of each individual club. The master–pupil relationship appears to be a given model. In conclusion, the findings indicate there is a belief that a re-examination of the traditionally prominent values is required if young people are to be recruited as leaders.