Heteronormativity and the idea of binary sex constrain sport and exercise as well as many gender equality measures that are implemented in sport and exercise contexts. This strongly affects trans people's opportunities to participate. The purpose of the paper is to explore trans performativity in relation to gender equality efforts in sport and exercise. Through interviews with ten trans individuals, we untangle how trans is, in the words of Karen Barad, produced in and through agential intra-actions of multiple apparatuses of bodily production. Our diffractive analysis shows how meaning comes to matter in sport and exercise regarding what trans 'is,' who and how one can identify as 'trans,' and in what ways trans individuals experience inclusion and exclusion. The study demonstrates challenges with reconciling gender equality and trans inclusion in sport and exercise contexts given current conceptualizations of sport and exercise, gender equality, and trans.