Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Teenage magazine's role as a health educator: A content analysis of Cosmopolitan's health message
Gymnastik- och idrottshögskolan, GIH, Institutionen för idrotts- och hälsovetenskap.
2014 (Engelska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

Aim

The aim of this study was to examine a women's magazine Cosmopolitan and to study what kind of message the magazine gives about health.

The following questions were posed:

1. What kind of topics does Cosmopolitan discuss in health related articles?

2. How does Cosmopolitan motivate the readers in health related articles?

3. What kind of pictures are presented in health related articles?

Method

A quantitative content analysis was used as the study method and it intends to analyze meanings in the content as well as describes and interprets the material by using statistics and numbers. The analysis was executed with the help of coding categories. The material used for the analysis was 26 health related articles and the articles were found in 11 Cosmopolitan issues published in 2010. Cosmopolitan was chosen because it is a well known magazine in the whole world and it also has lots of young readers.

Results

The results showed that the most common topics in the articles were physical activity and nutrition. Most of the articles (14) aimed to promote healthy lifestyle, but almost as many articles (12) were promoting appearance or both healthy lifestyle and appearance. Most of the articles (14) gave general information. The most common pictures in the articles were whole body pictures (13) or upper body pictures (9). The most used motive in the articles was: get  healthier/general wellbeing (16). Other motives used in the articles were: get better body (6); get better endurance/strength (3); get better mental health (1).

Conclusions

Cosmopolitan magazine lacked a comprehensive perspective to health. Positive health outcomes were presented, but also appearance had a central role in the magazine. Bigger variation of motives presented could give a more interesting aspect to the magazine content and also give better and more comprehensive education about health. It is important that youngsters understand the media's impact and can critically interpret the content of magazines.

Ort, förlag, år, upplaga, sidor
2014.
Serie
Examensarbete ; 2013:116
Nationell ämneskategori
Hälsovetenskaper
Identifikatorer
URN: urn:nbn:se:gih:diva-3221OAI: oai:DiVA.org:gih-3221DiVA, id: diva2:692944
Utbildningsprogram
Lärarprogrammet
Handledare
Examinatorer
Tillgänglig från: 2014-02-04 Skapad: 2014-02-03 Senast uppdaterad: 2014-02-04Bibliografiskt granskad

Open Access i DiVA

fulltext(299 kB)578 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 299 kBChecksumma SHA-512
6a5d5b76314e712d6ecbc29c6a5ef9950baed63204b633cce4b7ba54780896847238d8b03db00a1ee8a0763aa58d7f1000cd63d74d03369de06dd2b6cdcb630c
Typ fulltextMimetyp application/pdf

Av organisationen
Institutionen för idrotts- och hälsovetenskap
Hälsovetenskaper

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 578 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 222 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf