Predictions from the applied model of imagery use (Martin, Moritz, & Hall, 1999) were tested by examining the perceived effectiveness of five imagery types in serving specific functions. Potential moderation effects of this relationship by imagery ability and perspective were also investigated. Participants were 155 athletes from 32 sports, and materials included a chart for rating imagery effectiveness constructed specifically for the study as well as a modified version of the Sport Imagery Questionnaire (SIQ; Hall, Mack, Paivio, & Hausenblas, 1998). Results supported the predictions for cognitive but not motivational imagery types, and MG‐M imagery was perceived to be the most effective imagery type for motivational functions. Significant differences existed between imagery types regarding frequency and ease of imaging. The relationship between frequency and effectiveness was not moderated by imagery ability or perspective, and athletes who imaged more frequently found imagery more effective and easier to do.